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ABOUT THE SHOW
Apps are everywhere. In less than two years, the app craze has taken over. These small applications – or apps – that fit on our mobile phone do everything from helping us accomplish mundane tasks to keeping us entertained while we wait for the bus.
Apps are popular and profitable. Studies estimate, the Apple iPhone apps store alone generates about $200 million a month in sales. Innovative and often addictive apps are changing the way we work and live.
Welcome to Planet of the Apps: A Handheld Revolution. In this hour we’ll look at how apps have changed our lives, meet some of the creators behind them, and figure out just how big a business they really are.
CNBC’s Planet of the Apps: A Hand-held Revolution takes a look at how the industry is changing the way we live.
Apps are popular and profitable. Studies estimate, the Apple iPhone apps store alone generates about $200 million a month in sales. Innovative and often addictive apps are changing the way we work and live.
Welcome to Planet of the Apps: A Handheld Revolution. In this hour we’ll look at how apps have changed our lives, meet some of the creators behind them, and figure out just how big a business they really are.
CNBC’s Planet of the Apps: A Hand-held Revolution takes a look at how the industry is changing the way we live.
PROGRAM HIGHLIGHTS
What is Your Favorite App?
There’s an app for just about everything…turn your phone into a compass, find a taxi or receive an instant radar weather report anytime…anywhere. Research reveals 50% of smartphone users view apps as essential tools for helping them stay organized.
There’s an app for just about everything…turn your phone into a compass, find a taxi or receive an instant radar weather report anytime…anywhere. Research reveals 50% of smartphone users view apps as essential tools for helping them stay organized.
Apple & Apps
The original Apple iPhone featured just 11 apps. But customers quickly wanted more. Today the company features more than 100-thousand apps and developers are submitting thousands of new ideas each month.
The original Apple iPhone featured just 11 apps. But customers quickly wanted more. Today the company features more than 100-thousand apps and developers are submitting thousands of new ideas each month.
Actor Greg Grunberg's App
Even though he found success on NBC's popular show "Heroes," Greg Grunberg is still working a second job. Grunberg creates a mobile coupon app called Yowza!! that gives shoppers a new way to get discounts.
Even though he found success on NBC's popular show "Heroes," Greg Grunberg is still working a second job. Grunberg creates a mobile coupon app called Yowza!! that gives shoppers a new way to get discounts.
The Competition
Apple initially cornered the app market, but independent developers quickly began creating new products. Making money on an app, let alone turning a quick profit, isn’t that easy.
Apple initially cornered the app market, but independent developers quickly began creating new products. Making money on an app, let alone turning a quick profit, isn’t that easy.
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